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Advanced monthly strategy, storytelling, and market analysis for maximum impact.
Step 1 → Monthly Market Research Infrastructure (.PDF; ~6 pages)
Competitor audits: 2 per month (name, location, size, strengths, weaknesses).
Audience profiles: 2 refreshed or new profiles per month (demographics, profession, income, preferred social).
Trend breakdowns: 2 trends/month with proof points and examples.
Innovation insights: 2 per month (principles, techniques, or emerging tech), tied to concrete use cases.
Implication summary + roadmap: (“what this means” and a 30-day action plan. 4–8 bullets).
Positioning matrix: (where you and competitors stand in the minds of customers).
Audience affinity map (a comprehensive visual guide to your audience’s needs, wants, senses, actions and thought patterns).
Step 2 → Monthly Brand Strategy Infrastructure (.PDF; ~6 pages)
Positioning guides: 1–2 guided options/month (or refinement), pressure-tested against the matrix.
Storytelling blueprints: Deep dive on 1 format/month tailored to the month’s positioning choice.
Messaging deep-dives: 1–2 pillars/month with examples and prompts for ads, web, email, and socials.
Implementation plan: A step-by-step deployment for the month (team, channels, timing, approval gates).
Implication summary + roadmap: What to prioritise now vs. defer; risks & counters.
Narrative arc charts: 2 compact charts/month (story + messaging) aligned to current campaigns.
Sales funnel breakdown & blueprint: A living funnel map updated monthly (traffic → capture → nurture → convert), with KPI targets and test ideas.
Quarterly board pack: Consolidated highlights, wins, risks, and updated matrix/affinity map/funnel for leadership.
Advanced monthly strategy, storytelling, and market analysis for maximum impact.
Step 1 → Monthly Market Research Infrastructure (.PDF; ~6 pages)
Competitor audits: 2 per month (name, location, size, strengths, weaknesses).
Audience profiles: 2 refreshed or new profiles per month (demographics, profession, income, preferred social).
Trend breakdowns: 2 trends/month with proof points and examples.
Innovation insights: 2 per month (principles, techniques, or emerging tech), tied to concrete use cases.
Implication summary + roadmap: (“what this means” and a 30-day action plan. 4–8 bullets).
Positioning matrix: (where you and competitors stand in the minds of customers).
Audience affinity map (a comprehensive visual guide to your audience’s needs, wants, senses, actions and thought patterns).
Step 2 → Monthly Brand Strategy Infrastructure (.PDF; ~6 pages)
Positioning guides: 1–2 guided options/month (or refinement), pressure-tested against the matrix.
Storytelling blueprints: Deep dive on 1 format/month tailored to the month’s positioning choice.
Messaging deep-dives: 1–2 pillars/month with examples and prompts for ads, web, email, and socials.
Implementation plan: A step-by-step deployment for the month (team, channels, timing, approval gates).
Implication summary + roadmap: What to prioritise now vs. defer; risks & counters.
Narrative arc charts: 2 compact charts/month (story + messaging) aligned to current campaigns.
Sales funnel breakdown & blueprint: A living funnel map updated monthly (traffic → capture → nurture → convert), with KPI targets and test ideas.
Quarterly board pack: Consolidated highlights, wins, risks, and updated matrix/affinity map/funnel for leadership.