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Deeper monthly research, positioning, and messaging to accelerate brand growth.
Step 1 → Monthly Brand Intel Report (.PDF; ~4 pages)
Competitor focus (2 competitor audits/month, rotating through 5+ over time so each is revisited every quarter. Includes name, location, size, recent wins, and strategic weaknesses).
Audience spotlight (1 audience profile refresh each month, covering a new or updated demographic, profession, income bracket, or preferred social media channel).
Trend radar (1–2 current trends relevant to their niche, with examples of brands leveraging them).
Implication roadmap (4-6 bullet points translating the above into actionable moves for the next month).
Step 2 → Monthly Brand Playbook (.PDF; ~4 pages)
Positioning lab (2 new or refined positioning ideas each month).
Story format breakdown (A deep-dive on 1 storytelling format likely to resonate with their target audience).
Messaging deep-dive (outlines and expands on 2 messaging pillars/themes that can enhance the chosen story format).
Narrative arc mini-chart (A compact visual showing how the story could unfold in campaigns).
Roadmap (Specific steps to implement the month’s positioning & messaging insights in real campaigns).
Deeper monthly research, positioning, and messaging to accelerate brand growth.
Step 1 → Monthly Brand Intel Report (.PDF; ~4 pages)
Competitor focus (2 competitor audits/month, rotating through 5+ over time so each is revisited every quarter. Includes name, location, size, recent wins, and strategic weaknesses).
Audience spotlight (1 audience profile refresh each month, covering a new or updated demographic, profession, income bracket, or preferred social media channel).
Trend radar (1–2 current trends relevant to their niche, with examples of brands leveraging them).
Implication roadmap (4-6 bullet points translating the above into actionable moves for the next month).
Step 2 → Monthly Brand Playbook (.PDF; ~4 pages)
Positioning lab (2 new or refined positioning ideas each month).
Story format breakdown (A deep-dive on 1 storytelling format likely to resonate with their target audience).
Messaging deep-dive (outlines and expands on 2 messaging pillars/themes that can enhance the chosen story format).
Narrative arc mini-chart (A compact visual showing how the story could unfold in campaigns).
Roadmap (Specific steps to implement the month’s positioning & messaging insights in real campaigns).