Student Startup Package

Lean, research-backed branding essentials to launch with confidence.

Step 1 → Market research summary (.PDF; 4 paragraphs)

• 2 competitor audits (name, location, size, strengths, weaknesses).

• 1 audience profile (demographics, profession, income, preferred social media).

• 1 implication summary with a roadmap (a broad-stroke summary on how to implement the previous ideas).

Step 2 → Brand strategy summary (.PDF; 4 paragraphs)

• 1 positioning idea (a lucrative space your brand can occupy in the minds of clients).

• 1 storytelling outline (a story format likely to engage your clients in the position).

• 1 messaging outline (value and theme suggestions to enhance storytelling).

• 1 implication summary with a roadmap (a broad-stroke summary on how to implement the previous ideas).

Step 3 → Visual style guide report (.PDF; 2 pages)

• A colour moodboard.

• 4 curated brand colours (HEX codes only) with rationales.

• 4 fonts with rationales.

Step 4 → Logo Design (various files)

• One final logo concept (.SVG, .PNG, .PDF).

• A rationale on how it represents your brand (.PDF; mockups not included).

Step 5 → Brand Identity (various files)

• 1 IG carousel template (.PNG) with a rationale (.PDF).

• 1 A4 poster or flyer template (.PDF optimised for print) with a rationale (.PDF; mockups not included).