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Enterprise Package
The all-in-one brand package for businesses that innovate and inspire.
Step 1 → Market research infrastructure (.PDF; 21 paragraphs)
5 competitor audits (name, location, size, strengths, weaknesses).
5 audience profiles (demographics, profession, income, preferred social media).
5 trend breakdowns (popular trends unfolding in your niche).
5 innovation insights (leading-edge principles, techniques or technologies unfolding or likely to unfold in your niche).
1 implication summary with a roadmap (a broad-stroke summary on how to implement the previous ideas).
1 positioning matrix (visualise your business’s position and proposed position compared to the most relevant competitors).
1 audience affinity map (a comprehensive visual guide to your audience’s needs, wants, senses, actions and thought patterns).
Step 2 → Brand strategy infrastructure (.PDF; 21 paragraphs)
5 positioning guides (lucrative spaces your brand can occupy in the minds of clients).
5 storytelling blueprints (extensive story formats likely to engage your clients in each position).
5 messaging deep-dives (extensive story formats likely to engage your clients in each position).
5 implementation plans (detailed, step-by-step plan to link storytelling and messaging).
1 implication summary with a roadmap (broad-stroke summary on how to implement the previous ideas).
2 narrative arc charts (visual representations of the storytelling and messaging combinations most likely to enhance your business).
Sales funnel breakdown and blueprint (link all you have learned from steps 1 and 2 into a comprehensive and actionable, step-by-step guide to acquiring and converting customers).
Step 3 → Visual style guide report (.PDF; 10 pages plus .MP4s and .MP3s)
Colour and font moodboards.
12 curated brand colours (HEX, RGB, CMYK) with rationales and use cases.
12 fonts with rationales and use cases (headings, sub-headings and body).
Visual element recommendation with rationales (photos and elements to enhance static posts).
Text tone recommendation rationale (increase conversions by improving brand storytelling and messaging).
IG bio with rationale.
Optimisation for light and dark modes with rationale (increase accessibility).
Video element recommendations with rationales (increase conversions by enhancing dynamic brand storytelling and messaging).
Audio element recommendations with rationales.
Step 4 → Logo design (various files)
4 prototypes (.SVG, .PNG, .PDF) with rationales.
1 final concept (.SVG, .PNG and .PDF) with an extensive breakdown.
1 custom website favicon based on the final concept (.PNG and .PDF) with a rationale.
5 custom merch mockups (.PNGs, email me requests).
Step 5 → Brand identity (various files)
3 IG carousel templates (.PNG) with rationales (.PDF).
3 A4 posters or flyers (.PDF optimised for print) with rationales (.PDF).
Desktop and mobile 4-page website concepts (.PNG, .PDF) covering landing page, about, services, and store: all with rationales, landing page heatmaps and mockups.
The all-in-one brand package for businesses that innovate and inspire.
Step 1 → Market research infrastructure (.PDF; 21 paragraphs)
5 competitor audits (name, location, size, strengths, weaknesses).
5 audience profiles (demographics, profession, income, preferred social media).
5 trend breakdowns (popular trends unfolding in your niche).
5 innovation insights (leading-edge principles, techniques or technologies unfolding or likely to unfold in your niche).
1 implication summary with a roadmap (a broad-stroke summary on how to implement the previous ideas).
1 positioning matrix (visualise your business’s position and proposed position compared to the most relevant competitors).
1 audience affinity map (a comprehensive visual guide to your audience’s needs, wants, senses, actions and thought patterns).
Step 2 → Brand strategy infrastructure (.PDF; 21 paragraphs)
5 positioning guides (lucrative spaces your brand can occupy in the minds of clients).
5 storytelling blueprints (extensive story formats likely to engage your clients in each position).
5 messaging deep-dives (extensive story formats likely to engage your clients in each position).
5 implementation plans (detailed, step-by-step plan to link storytelling and messaging).
1 implication summary with a roadmap (broad-stroke summary on how to implement the previous ideas).
2 narrative arc charts (visual representations of the storytelling and messaging combinations most likely to enhance your business).
Sales funnel breakdown and blueprint (link all you have learned from steps 1 and 2 into a comprehensive and actionable, step-by-step guide to acquiring and converting customers).
Step 3 → Visual style guide report (.PDF; 10 pages plus .MP4s and .MP3s)
Colour and font moodboards.
12 curated brand colours (HEX, RGB, CMYK) with rationales and use cases.
12 fonts with rationales and use cases (headings, sub-headings and body).
Visual element recommendation with rationales (photos and elements to enhance static posts).
Text tone recommendation rationale (increase conversions by improving brand storytelling and messaging).
IG bio with rationale.
Optimisation for light and dark modes with rationale (increase accessibility).
Video element recommendations with rationales (increase conversions by enhancing dynamic brand storytelling and messaging).
Audio element recommendations with rationales.
Step 4 → Logo design (various files)
4 prototypes (.SVG, .PNG, .PDF) with rationales.
1 final concept (.SVG, .PNG and .PDF) with an extensive breakdown.
1 custom website favicon based on the final concept (.PNG and .PDF) with a rationale.
5 custom merch mockups (.PNGs, email me requests).
Step 5 → Brand identity (various files)
3 IG carousel templates (.PNG) with rationales (.PDF).
3 A4 posters or flyers (.PDF optimised for print) with rationales (.PDF).
Desktop and mobile 4-page website concepts (.PNG, .PDF) covering landing page, about, services, and store: all with rationales, landing page heatmaps and mockups.