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Monthly competitor and audience insights with clear, focused brand recommendations.
Step 1 → Monthly Market Pulse (.PDF; 3 paragraphs)
1 competitor watch (Name, location, current size/reach, notable move this month, quick win they’ve achieved, potential weaknesses).
Audience note (1 small observation about the target audience that month (could be a trend, shift in sentiment, or new behaviour pattern).
Implication blurb (1 paragraph connecting the competitor move + audience note to the client’s opportunities/risks this month).
Step 2 → Monthly Brand Nudge (.PDF; 3 paragraphs)
1 positioning tweak (A single, actionable adjustment to reinforce or expand their brand’s place in the market this month)
1 messaging hook (A headline, phrase, or theme suggestion tied to their current campaigns or seasonal opportunities).
1 micro-story angle (A quick narrative idea for content, PR, or customer engagement).
Mini-roadmap (5 bullet-point list on how to deploy the above in the next 30 days).
Monthly competitor and audience insights with clear, focused brand recommendations.
Step 1 → Monthly Market Pulse (.PDF; 3 paragraphs)
1 competitor watch (Name, location, current size/reach, notable move this month, quick win they’ve achieved, potential weaknesses).
Audience note (1 small observation about the target audience that month (could be a trend, shift in sentiment, or new behaviour pattern).
Implication blurb (1 paragraph connecting the competitor move + audience note to the client’s opportunities/risks this month).
Step 2 → Monthly Brand Nudge (.PDF; 3 paragraphs)
1 positioning tweak (A single, actionable adjustment to reinforce or expand their brand’s place in the market this month)
1 messaging hook (A headline, phrase, or theme suggestion tied to their current campaigns or seasonal opportunities).
1 micro-story angle (A quick narrative idea for content, PR, or customer engagement).
Mini-roadmap (5 bullet-point list on how to deploy the above in the next 30 days).