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The premium branding package for serious businesses. Engineered for maximum value.
Step 1 → Market research report (.PDF; 16 paragraphs)
5 competitor audits (name, location, size, strengths, weaknesses).
5 audience profiles (demographics, profession, income, preferred social media).
5 trend breakdowns (popular trends unfolding in your niche).
1 implication summary with a roadmap (a broad-stroke summary on how to implement the previous ideas).
Step 2 → Brand strategy report (.PDF; 16 paragraphs)
5 positioning ideas (lucrative spaces your brand can occupy in the minds of clients).
5 storytelling breakdowns (detailed story formats likely to engage your clients in each position).
5 messaging deep-dives (value and theme suggestions to enhance storytelling)
1 implication summary with a roadmap (a broad-stroke summary on how to implement the previous ideas).
1 narrative arc chart (a visual representation of the storytelling breakdown most likely to enhance your business).
Step 3 → Visual style guide report (.PDF; 7 pages)
Colour and font moodboards.
9 curated brand colours (HEX, RGB and CMYK) with rationales.
9 fonts with rationales and use cases (headings, sub-headings and body).
Visual element recommendations with rationale (photos and elements to enhance static posts).
Text tone recommendation with rationale (increase conversions by improving brand storytelling and messaging).
IG bio with rationale.
Step 4 → Logo design (various files)
3 prototypes (.SVG, .PNG, .PDF) with rationales.
1 final concept (.SVG, .PNG, .PDF).
An enhanced rationale on how the final concept represents your brand’s storytelling and messaging (mockups not included).
Step 5 → Brand identity (various files)
2 IG carousel templates (.PNG) with rationales (.PDF).
2 A4 posters or flyers (.PDF optimised for print) with rationales (.PDF; mockups not included).
The premium branding package for serious businesses. Engineered for maximum value.
Step 1 → Market research report (.PDF; 16 paragraphs)
5 competitor audits (name, location, size, strengths, weaknesses).
5 audience profiles (demographics, profession, income, preferred social media).
5 trend breakdowns (popular trends unfolding in your niche).
1 implication summary with a roadmap (a broad-stroke summary on how to implement the previous ideas).
Step 2 → Brand strategy report (.PDF; 16 paragraphs)
5 positioning ideas (lucrative spaces your brand can occupy in the minds of clients).
5 storytelling breakdowns (detailed story formats likely to engage your clients in each position).
5 messaging deep-dives (value and theme suggestions to enhance storytelling)
1 implication summary with a roadmap (a broad-stroke summary on how to implement the previous ideas).
1 narrative arc chart (a visual representation of the storytelling breakdown most likely to enhance your business).
Step 3 → Visual style guide report (.PDF; 7 pages)
Colour and font moodboards.
9 curated brand colours (HEX, RGB and CMYK) with rationales.
9 fonts with rationales and use cases (headings, sub-headings and body).
Visual element recommendations with rationale (photos and elements to enhance static posts).
Text tone recommendation with rationale (increase conversions by improving brand storytelling and messaging).
IG bio with rationale.
Step 4 → Logo design (various files)
3 prototypes (.SVG, .PNG, .PDF) with rationales.
1 final concept (.SVG, .PNG, .PDF).
An enhanced rationale on how the final concept represents your brand’s storytelling and messaging (mockups not included).
Step 5 → Brand identity (various files)
2 IG carousel templates (.PNG) with rationales (.PDF).
2 A4 posters or flyers (.PDF optimised for print) with rationales (.PDF; mockups not included).